01
One-page website refresh
A modern homepage where your hours, services, and contact info aren't buried three taps deep.
A small studio for local businesses
See pricing
One-page websites for independent local businesses.
I build simple, mobile-friendly websites for small local businesses. Done in a couple of weeks for a flat price, instead of a couple of months for an agency invoice.
$500
Refresh
$900
Starter
$1,800+
Growth
$49/mo
Care
Who's behind it
I'm Dean. I run Pinellas Web Studio.
I started this because I kept seeing the same thing: small businesses doing real work in person, with websites that were either ten years old or didn't exist. Most of them don't need a big site. They need one good page that works on a phone.
It's a one-person operation on purpose. When you write to [email protected], it lands in my actual inbox. Not a ticket queue, not an assistant. I reply within one business day.
Dean Thompson
Founder · Pinellas Web Studio
A good local website doesn't have to do everything. It has to answer the questions a customer is asking before they hit the back button.
The businesses I work with already do good work in person. Barbers, cleaners, boutiques, salons, restaurants, real estate teams, wellness studios. Their site should match the work, not undercut it.
That usually means one page. It loads fast on a phone, says what you do, where you are, when you're open, and how to reach you. Then it gets out of the way.
Flat price, written scope, no long contract. Whatever's on the page when it goes live is what we agreed on, in writing, before I started.
Services
What I make.
Six things I actually do. Most projects pull a few of these together into one homepage.
02
Starter Website
No website yet? I'll build one. The goal is simple: customers can find you, believe you, and reach you.
03
Mobile layout cleanup
Almost every local search happens on a phone. If your current site is hard to tap, slow to load, or wider than the screen, I'll fix it.
04
Contact & quote-form setup
A real contact path. So a customer doesn't have to dig through a Facebook page or a Yelp listing just to find your email.
05
Local search basics
Titles, descriptions, and schema set up properly so Google understands who you are and where you work.
06
Copy cleanup & rewrites
Plain text that explains what you do and what to do next. Written like a person actually wrote it, because one did.
Selected work
Concept sites.
Three full demo sites I built for the kinds of businesses I want to work with. Click any preview to open the live demo.
A neighborhood shop, est. 1998
Classic cuts. Hot-towel shaves. Walk-ins welcome.
Twenty-six years on the same block.
Plan a visit
See the menu
Main St.
Barber
Co.
Concept · Barbershop
Main Street Barber Co.
A vintage shop site for a walk-in barber. Menu, hours, and address all sit above the fold so a guy on his phone can plan a visit without scrolling.
Open the demo site →
T Tidewater Cleaning
Get a quote
Insured
Same-team
★ 4.9
A cleaner home, without the awkward sales call.
Same-team visits, flat pricing, quotes by email within one business day.
9 yrscleaning homes
1 dayquote turnaround
0contracts
How big is your place?
Zip code33770
Bedrooms3 bed · 2 bath
FrequencyEvery 2 weeks
Estimated priceStandard clean
$165/visit
Email me a real quote →
Concept · Cleaning service
Tidewater Cleaning Co.
A trust-first service site for a cleaning company. Quote calculator on the homepage, a clear service-area map, reviews above the contact form. The whole page is built to get one thing: a quote request.
Open the demo site →
Menu · Reservations · Story
CoquinaCoastal Kitchen
Reserve
Open Tue – Sat · Reservations recommended
Gulf-coast seafood, cooked simply.
A small bistro on the corner of Main and West Bay. Open tonight at 5:30.
Reserve a table
See the menu
Concept · Restaurant
Coquina, Coastal Kitchen
A coastal seafood spot. Dark, dinner-mood hero photo, the actual weekly menu set in real menu type, and a Resy-style booking panel. Designed to answer "open tonight?" and "can I get a table?" before the first scroll.
Open the demo site →
When you're ready
Start a project
Like what you see? Send a short email.
Tell me what you do and what feels off about your site (or that you don't have one yet). I'll write back within one business day with a plan or a flat-price quote.
Process
How a project runs.
Five steps. You see the price in writing before I touch the site.
-
01
You send your info
Reply with your business and your current website (or social link), and what feels off about it.
-
02
I send a plan
I send back a short improvement plan or a rough concept, depending on what fits. You're not committed to anything yet.
-
03
You approve scope
Pick a package. You see the flat price in writing and sign off before I start building anything.
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04
I build & revise
You see a live preview link and get one round of revisions to dial in copy and details.
-
05
Site goes live
Site launches on your domain with a quick handover note and a basic local search check.
Same time zone, same area code.
I work with independent shops, services, and studios in the area, one project at a time. If you ever want to meet in person, you can.
Everything in writing.
Scope, price, revisions, launch notes. All of it lives in your inbox so you can scroll back later or forward it to a partner.
You see the price first.
Flat price in writing before I start. No surprise hourly invoices, no add-ons you didn't ask for.
Pricing
Three starting packages.
Flat prices, agreed in writing before I start. Not sure which one fits? Send me a short email and I'll tell you.
Website Refresh
$500one-time
A modern, mobile-friendly rebuild of the homepage you already have.
- One-page mobile-friendly homepage
- Hours, services, and contact info
- Map button and email or contact form
- Basic SEO title and description
- One round of revisions
Most chosen
Starter Website
$900one-time
For a business that doesn't really have a website yet. A full one-page launch from scratch.
- Everything in Refresh
- Custom imagery and copy direction
- Embedded Google Map
- Domain & email guidance
- Launch support and revisions
Growth Website
$1,800and up
When one page isn't enough. Menus, galleries, multiple services, a few connected pages.
- Everything in Starter
- 2 to 5 pages: services, gallery, menu, about
- Photo gallery or menu layout
- Deeper local-search setup
- Quoted in writing after a short email scope
50% deposit and 50% at launch for Refresh and Starter. Growth Website projects use a 40 / 30 / 30 split (deposit, preview, launch). Invoiced through Stripe.
The first concept is on me. If the design I send back isn't what you wanted, the deposit doesn't get cashed. We part ways, no awkward follow-up.
Website Care
Keep it humming for $49/mo.
After launch, Website Care keeps your site hosted, patched, and backed up so you never have to log in. Cancel anytime.
"Small edits" means text changes, photo swaps, updated hours, prices, menu items, service lines. New sections, new pages, or full redesigns are bigger jobs and get a separate flat quote (or $50/hr).
$49/mo
- Fast, reliable hosting
- SSL certificate & uptime monitoring
- Weekly backups
- Security & software updates
- Up to 30 minutes / month of small edits
- Cancel anytime, no contract
FAQ
Common questions.
How long does a one-page refresh take?
Most refreshes go live 1–2 weeks after you approve the scope. Faster if your copy and photos are ready, longer if I'm writing the copy or hunting down a logo.
Do I need to already have a domain or email?
No. If you already have a domain, I'll use it. If you don't, I'll point you to a cheap registrar and walk you through buying one over email. Same with a real business email.
What about hosting and maintenance?
The build is one-time. After launch, you can either host the site yourself (I'll point you to cheap, reliable options) or add Website Care for $49/mo and let me handle hosting, backups, security updates, and small edits.
What if I need more than one page?
That's the Growth Website, starting at $1,800. It covers 2 to 5 pages: services, gallery, menu, about, anything beyond a single homepage. Send a short note about what you have in mind and I'll write back with a scope and a flat price.
Full e-commerce stores and custom booking systems aren't part of any of my packages. If that's what you need, I'll suggest a better-fit tool instead of taking the job.
What does Website Care include?
$49/mo gets you hosting, SSL, weekly backups, uptime monitoring, software/security updates, and up to 30 minutes per month of small edits (text, photos, hours, prices, menu items, service lines).
New sections, new pages, or redesigns are bigger jobs and get a flat quote first (or $50/hr). Cancel anytime; there's no long contract.
Can you handle SEO?
I cover the local-search basics: clean titles, meta descriptions, schema, a fast mobile layout, and a clear local focus. I don't promise rankings and I don't run paid ads. For local search, the basics get you most of the way.
How do payments work?
50% upfront, 50% at launch for Refresh and Starter Website. Growth Websites split 40 / 30 / 30: deposit when you sign off on the scope, second piece when you see the preview, balance when it goes live.
Everything's invoiced through Stripe (credit card or ACH) with a written scope before any work starts. No surprise charges, ever.
What you actually get
Launch day, in writing.
Pinellas Web Studio is new. Real client quotes will live here as projects wrap. Until then, here's what you walk out with on launch day, and the services I use to run it.
- Your live site at your domain
- A 1-page handover PDF: what's where, how to update it
- Admin login & ownership of the site files
- SSL, mobile check, and basic local-search setup confirmed
- 30-day warranty on bugs, no questions asked
First 3 clients only.
$100 off any build, plus Website Care locked at $35/mo for the first year (then $49/mo). First three replies, that's it.
Claim a founding spot →I picked these because they're boring in the right way. They don't go down, and they don't try to upsell you.
- CloudflareHosting, DNS, SSL
- PurelyMailEmail delivery
- StripeInvoicing & payments
- GoogleLocal search & maps
Get in touch
Tell me about your business.
A short note is plenty: what you do, what feels off about your current site, or just that you don't have one yet. I'll write back with a plan or a quick concept.
Or email me directly
[email protected]
Based in Belleair Bluffs, FL · Serving independent businesses across Pinellas County.